Samsung’s The Frame is designed to work with the style and design of any home. Instead of the big black box, The Frame looks like a picture frame and comes with a collection of curated art. Sounds good right?
But in order to reach a design-centric audience we needed a way to show people The Frame, not just tell them about it. Enter design celebrity Emily Henderson.
We created a 4 episode series/show that transformed old and and unused buildings into beautifully designed living spaces. With Emily as host, we paired her with 4 design-centric influencers, gave them The Frame and watched as they used their design skills to bring each space to life.
Each full length episode was published on stylebyemilyhenderson.com along with a corresponding article for each space. Cut downs for each space were posted on the influencers social channels.