I want to get a T-shirt that just says 'Make Cool Shit.' That's what I like to do. I write and I create cool shit.
I like to look at projects as an opportunity to make something that I want to show my friends. Because if my friends like it, it's probably worth sharing.
But at the end of the day we have to create work that makes our clients (more) money. So I try to be smart about making cool shit. Smart and cool make good bedfellows, and that's the fun part.