Controlling your smart devices is easy with Samsung SmartTV.
Samsung Art Store partnered with Magnum Photos to create an exclusive collection of photographs called Fine Art Every Day. The collection is only available in The Frame TV. With these films, we see the world through the eyes of Magnum photographers David Alan Harvey and Jonas Bendiksen as they find beauty in the everyday.
To dispel the myth that the brewers of AB InBev are bankers and not brewers, we created a docu-style show that let the brewers speak (candidly) for themselves.
A flaming billboard? What could possibly go wrong...
We made an online video that combined people's love of OOH spectaculars with spectacular fire #FAIL videos.
Then we placed real burning/smoking billboards in 7 cities. After people kept calling 911 the billboard in Atlanta made it on CNN.
Samsung’s The Frame is designed to work with the style and design of any home. Instead of the big black box, The Frame looks like a picture frame and comes with a collection of curated art. Sounds good right?
But in order to reach a design-centric audience we needed a way to show people The Frame, not just tell them about it. Enter design celebrity Emily Henderson.
We created a 4 episode series/show that transformed old and and unused buildings into beautifully designed living spaces. With Emily as host, we paired her with 4 design-centric influencers, gave them The Frame and watched as they used their design skills to bring each space to life.
Each full length episode was published on stylebyemilyhenderson.com along with a corresponding article for each space. Cut downs for each space were posted on the influencers social channels.
The global launch of Microsoft’s free email client.
Tablemates was the first casual dining social rewards program.
When you go to dinner with your mates it's always nice to get something on the house. With Outback Tablemates you and your friends can earn points for free stuff. Whether you're dining together or even in another state, earn points no matter where or when you go to Outback.
Earn points and badges when you check in on your phone, and manage your mates online.
Augmented Retail is an app that uses GPS to help shoppers search for and locate items with active augmented reality. We came up with this idea in 2009, so I feel like we deserve credit for early adoption of AR tech.
I got the patent for this but it turns out development is only 10% idea and 90% money that I don’t have.
Samsung wanted to show that the best way to experience the Beautiful Game was on a Super Big TV (yes, that’s what they call their big TVs).
These spots ran globally during the 2018 World Cup.
Anybody who’s been on enough food shoots knows what food porn is. So we decided to lean into the idea a little bit with sexy looking pretzel burgers.
Each burger had its own innuendo laden VO that spoke to the “toppings.” Viewers could unlock the uncensored version to see the burgers in all their glory and earn a coupon to try the burger.
2015 Doritos Crash the Super Bowl entry.
To promote Ruby Tuesday's new Minis we created an Instagram contest that asked people to post #makeitamini forced perspective pics for a chance to win $20,000.
EDIT: I’m pretty sure Droga stole my idea and sold it to IHOB
Outback wanted to let people know that it wasn't just a steakhouse. So we let people vote to change the name of Outback from Steakhouse to MAHIhouse, SHRIMPhouse or CRABCAKEhouse.