Tablemates was the first casual dining social rewards program.
When you go to dinner with your mates it's always nice to get something on the house. With Outback Tablemates you and your friends can earn points for free stuff. Whether you're dining together or even in another state, earn points no matter where or when you go to Outback.
Earn points and badges when you check in on your phone, and manage your mates online.
To promote Ruby Tuesday's new Minis we created an Instagram contest that asked people to post #makeitamini forced perspective pics for a chance to win $20,000.
Outback wanted to let people know that it wasn't just a steakhouse. So we let people vote to change the name of Outback from Steakhouse to MAHIhouse, SHRIMPhouse or CRABCAKEhouse.
EDIT: I’m pretty sure Droga stole my idea and sold it to IHOB/IHOP.